Digital Marketing
Editing & Creative Tools
CapCut
My go-to software for editing videos and audio for Instagram. I’ve used CapCut to create short-form, engaging videos for platforms like TikTok and Instagram.
Adobe Premiere Pro
My go-to software for editing video and audio for Youtube. I’ve used Premiere Pro for a range of projects from internship work to personal vlogs focusing on storytelling, pacing, and clean transitions.
Procreate
I use Procreate to create digital illustrations and artwork. It’s where I bring my visual ideas to life, blending traditional drawing with digital tools.
Canva
Used Canva throughout university for posters, infographics, and social media content. I focus on creating visually cohesive designs that are on-brand and informative.
Content Creation Examples
I was a Content Creation Intern at InfluenceWorks, where I create ideas, film, and edit video content. One of my key projects involves creating “How to make…” recipe videos in collaboration with Harraways Oats. Through researching the brand, I identified the importance of promoting their soft plastic recyclable packaging, and I’ve integrated this messaging into the content to help raise awareness and align with the company’s sustainability values.
I also assisted with tasks such as ideation, influencer marketing, and completing a Social Media report for a company. Created ideas for Kaboodle and Harraways. Suggested New Zealand influencers for Ceres Organics, GSL NZ and Harraways. Managed the influencer outreach through email and Instagram messages.
University Projects (AUT)
Integrated Marketing Communications
In this course, we analysed the target audience of a tourism operator and explored how to effectively advertise through video and audio-based channels. I chose to focus on Haka Tours, identifying their core audience segments and evaluating the most effective video and audio platforms for reaching them. I presented my findings through a well-researched infographic that highlighted key insights and strategic recommendations.
Edited a TikTok video using Adobe Premiere Pro by repurposing content videos from the brand’s existing social media. Added captions such as “Want Adventure?” at the beginning and “Adventure with Haka Tours New Zealand” at the end to create a compelling call-to-action. The video was designed to inspire future travel aspirations and position Haka Tours as the go-to choice when audiences consider adventure experiences.
Strategic Marketing
As part of a group project in this course, we identified a gap in the fitness industry and developed FitzPerkz—a rewards-based fitness app inspired by the Flybuys model. FitzPerkz goes beyond standard fitness tracking by incorporating streak-based gamification, encouraging users to build consistent workout habits. Streaks are earned by attending partnered local gyms and classes, turning commitment into real-world perks.
I was responsible for designing the advertising mock-ups, ensuring they reflected the brand’s energetic and motivational tone. Attracting GenZ and Millenials who are gym-goers.
Although the billboard concept was not implemented due to budget constraints, I designed a series of mock-ups that demonstrate how FitzPerkz could attract attention from high-traffic areas. These designs were created to align with the brand’s bold, motivational tone and to capture the interest of potential users through clear messaging and eye-catching visuals.
Below is a sample of the billboard design I created for this concept:
(Using only canva photos as it’s a mock-up, a change of the slogan “Get Fit. Get Fed.” was designed to be short and punchy, —rewarding consistent fitness with real-life perks.)
Digital, Social Media and Mobile Marketing (Summer School)
As part of the Digital, Social Media and Mobile Marketing course (Summer School), I developed a promotional campaign to advertise the paper itself. I chose Instagram as the primary channel, aiming to create content that was both visually engaging and informative for AUT marketing students. The objective was to effectively communicate the course’s value and encourage enrolment through clear, on-brand messaging and design.
Digital Art Commission (St Pierres Sushi)
I had the honor of receiving a digital art commission from St Pierres Sushi to create a social media post for Pokémon Day. This opportunity allowed me to engage professionally, collaborate on creative ideas, and bring their vision to life. I’m grateful for the experience and the chance to contribute to their brand.
